01

Verified, not anonymous

Unlike a disposable email alias, every Moniker identity is backed by a verified business email at signup. You're not guessing whether a lead is real.

02

Structured intent, not a cold form-fill

Moniker buyers keep a coarse, non-PII company profile (broad industry, company size band, HQ country) plus the category they're evaluating. How that context reaches you is what we're designing with early vendor partners now.

03

Active signal, not passive tracking

Moniker buyers are self-identifying by using the platform to evaluate you. Not being inferred from anonymised browsing behaviour.

WHY THIS BEATS A RAW LEAD

A cleaner signal than the inbox you have today.

Sales teams routinely deprioritise leads that look anonymous or low-context. A personal Gmail, a masked alias, a form with no company info. Moniker flips that: buyers get real protection, and you get a lead that already tells you who they are professionally, what they're evaluating, and how far along they are.

Verified via business email at signup
A real, monitored inbox, mail arrives and is read
Permanent address, it won't bounce next week
Coarse company profile: industry, size band, country
Actively evaluating a category, by their own declaration
THE MEASUREMENT PROBLEM

Most of what your campaign report calls engagement is your prospect's IT department.

This is the cost nobody puts on the invoice. Outbound email is measured with instruments that stopped working, and the failure is worst in precisely the enterprise accounts you care most about, because the distortion is caused by security software that only large companies buy.

3 in 4
of the 5,000 fastest-growing US companies host mail with just two companies
2013
the year Gmail's image proxy made open metadata fiction
0.3%
complaint rate above which Gmail stops delivering you

Clicks fire before delivery

Microsoft documents that Safe Links scans URLs "prior to message delivery" and detonates unfamiliar ones in a sandbox. Proofpoint, Mimecast and Barracuda, the next three "email providers" by MX record after Microsoft and Google, do the equivalent. Your landing page gets a visit from a security appliance and your analytics record a prospect.

Opens are two fictions at once

Classic Outlook blocks remote images by default, so your most attentive enterprise reader registers nothing. Apple Mail fetches content "when you receive a message (instead of when you view it)", so an iPhone reader registers an open they never made. And Gmail has proxied away the who, where and what-device since 2013. No discount factor corrects errors that point in opposite directions.

And the ones that never arrive score nothing at all

Quarantined mail is accepted by the receiving server, so it reports as delivered. Strict DMARC, external-sender policies and bulk quarantine mean a slice of every campaign is invisible: no bounce, no complaint, no open, no evidence it failed.

An acceptance is not in that category. No configuration of Defender, Proofpoint or Mimecast agrees to a conversation on a buyer's behalf. When a Moniker buyer accepts your introduction, an authenticated human made a decision, which is why it's the only thing we charge for. Read the full analysis, with sources →
WHAT MONIKER IS NOT

We're not another intent-data feed.

Buyer-initiated, not scraped

Traditional intent-data providers infer interest from tracked or co-op behaviour, without the buyer's direct involvement. Every Moniker signal comes from a buyer who chose to engage.

Consent-based by design

There's no tracking pixel or scraped dataset to defend to a privacy team. Buyers control exactly what's shared, so what you receive is already clean and consented.

You only pay when a buyer says yes

Browsing buyer profiles is free. You're charged only when a buyer agrees to hear from you, so our incentive is your acceptance rate rather than your outreach volume. No seat licences, no annual contract, nothing charged for a record you never used.

Want early access as a vendor partner?

We're onboarding a small group of vendors ahead of launch to shape how the buyer-intent signal is delivered.

getmoniker.id